Marketing Materials You Need To Start A Business.
Starting a small business is an exciting, terrifying, and exhilarating adventure! It can take years of planning and recalculating before a business even opens to the public. A critical part of those “back of house” efforts include business marketing materials. These marketing essentials are universal as they ground themselves in the core ways small businesses connect with their target audiences. Today, we’re going to break down five marketing material ideas for every small business starting out, so they can prosper in the marketplace.
It may not be the first thing you think of when you want to make your own marketing materials, but what’s a business without a logo? A logo goes hand in hand with a business’s identity and is a necessary piece of a small business’s marketing material suite.
A logo is worth the upfront investment because if it’s done well and professionally, a small business can use it for years to come. A logo goes on every promotional item and digital component of your business. Get your logo set before you dive into any other marketing efforts, so you are prepared to create branded materials.
Small businesses often purchase business cards first because they are useful, relevant, and budget-friendly. They offer the perfect place to feature your logo and begin crafting a whole offering of cohesive branded materials.
Beyond handing cards out to prospective clients and investors, business cards offer different marketing opportunities. You can leave a stack of cards behind at relevant vendors or local stores. As we all know, building community awareness is a critical step for small businesses, and business cards are an easy way to spread the word. Make friends with your neighbors if you have a physical storefront. Stop by, say hello, and give out a handful of cards to the proprietors as well as their customers.
If your business is digitally-based, business cards still provide incredible marketing value. Your business may be online, but you and your employees are in the real world, interacting with other people and businesses daily. Use business cards to generate buzz and curiosity about your business. Even though it may feel very different than a traditional storefront business, online businesses have just as much need for business cards.
Business cards are portable, professional reminders about your business. They include all pertinent details anyone would need to contact you and begin a customer relationship. Always keep a handful in your wallet; you never know who you’ll meet and how that person will impact your small business.
No matter the industry, a small business must have a website. Gone are the days when websites were nice to have; they have become a necessity for any business that wants to thrive. Much like your business card, a website provides a level of professionalism and credibility to your company. More and more, people are searching online in order to verify a business as trustworthy before they even step foot in a store.
A small business website provides everything a potential client needs to validate your business as legitimate. In order to establish trust with your prospective customers, include the following information on your website:
- Business Name
- Brief “About Us” section
- Contact Information
- Hours of operation
- Social media widgets
- Basic product offering information
This initial effort will help your business in the long run. Being listed in local directories and having strong SEO will all benefit your marketing efforts. They put your website in the right search results and get your business in front of the people who want your business.
If you’re feeling overwhelmed by the thought of crafting a professional website, don’t fret! There are resources available to build the perfect website that are simple to use and design. For some useful tips, take a look at our article breaking down the things you need to start a website for your business.
Postcards and Flyers
Small businesses can do wonders with postcards or flyers as they are wonderful promotional marketing materials. Think about it: you probably encounter at least ten business postcards or flyers on any given day. Why is that? Because they are cost effective marketing tools that can be repurposed in a variety of ways.
Postcards and flyers are easy to leave behind at events, tack up on community boards or mail out to prospective clients. Their unique size and stock quality makes them stand out from regular mail, so people notice them more. They also have enough space to include promotions and more details about a business than a business card, but in an economical size. Order them in bulk and use them for various events and promotions. You’ll never regret having an ample supply when a last-minute opportunity pops up.
A brochure is a great printed marketing material to hand out to prospective customers. This format is large enough to include a lot of information about your business and allows much more space for you to interact with your audience than a business card or leaflet.
Think of your brochure as a printed version of your website – it should highlight your background, your services and products, and contact information. Much like the importance of an “About Us” section on your website, your brochure is your opportunity to present your business story, which will help to engage customers.
It’s also a flexible marketing tool that you can adapt to your needs as your small business progresses over time. Introducing a new product or service? You can create a brochure to highlight all the details. Attending a trade show or event? It has enough space to act as a sales pitch for your business as a whole. They can also be included in package mail outs and at points of sale.
Brochures can be a great takeaway for customers to read later, or to get some further information about who you are and why they should purchase from you. For more in-depth information on what to include in your brochure, take a look at our our guide to writing a brochure.
For small businesses, understanding the benefit of custom marketing materials and how they play into long-term business success is a top priority. Each component plays an important role in creating authority and notoriety in the market. Now that you have this marketing materials list, get to work and make a splash with your comprehensive small business marketing strategy.
12 effective uses of postcards
1. Coupon cards
2. Reminder cards
3. Grand opening announcement
5. New customer discount cards
6. Soft selling
8. General information
9. Birthday discounts
10. Referral programs
11. First-time buyer discount
12. BOGO (Buy One Get One Free)